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Some Rhetorical Tricks in Advertising In our age dominated by marketing, a great deal of money is spent to ensure that a given product is seen as superior to all ...
brommage.freeshell.org/ut/crit/sp07/ads_language.pdf
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2012-05-07T0
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An easy technique to spot in advertising ("Smoking makes you glamorous," "Drinking makes ... Scientific Evidence: Persuading with scientific (or pseudo-scientific) language ...
www.acmecoalition.org/files/ACME_language.pdf
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2012-05-06T2
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THE ROLE OF LANGUAGE CODES WITCHING IN INCREASING ADVERTISING EFFECTIVENESS AMONG MEXICAN -AMERICAN YOUTH by MELISSAMAIER BISHOP Presented tot he Faculty of the ...
dspace.uta.edu/bitstream/handle/10106/13/umi-uta-1510.pdf?sequence=1
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2012-05-14T2
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In fact, overuse of foreign language in advertising is prohibited in Korea (Mueller, 2006). While English is the most frequently used foreign language in Taiwanese ...
nccur.lib.nccu.edu.tw/bitstream/140.119/36810/6/101706.pdf
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2012-05-14T1
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Adam Sigel Prof. Bauer ENGL370 6 April 2005 Honors Thesis Proposal: The Language of Advertising Statement: My thesis seeks to examine the changing approaches of
www.mith2.umd.edu/fellows/bauer/teach/index/ENGL373/prospectus/...
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2012-05-16T0
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Goddard, A. (1998) The Language of Advertising. Written texts, London: Routledge Goffman, E. (1976) Gender advertisements, New York & London: Harper & Row Publishers
doctorat.ubbcluj.ro/sustinerea_publica/rezumate/2010/filologie/...
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2012-05-16T1
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http://jls.sagepub.com and Social Psychology Journal of Language DOI: 10.1177/0261927X06289479 Journal of Language and Social Psychology 2006; 25; 264
www.u.arizona.edu/~jharwood/pdf/Zhang%20et%20al%20advertising%20...
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2012-05-08T1
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A second best approach is to translate advertising that is centrally developed, usually in the English language. Advertising, however, is more than words.
www.mariekedemooij.com/articles/demooij_2004_translator.pdf
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2012-05-16T0
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'Language and image: A comparative study of advertisements in English and Swedish ... Semiolinguistic manipulation in print advertising states that: Foregrounding is a ...
epubl.ltu.se/1402-1552/2006/080/LTU-DUPP-06080-SE.pdf
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2012-05-14T1
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Note: The language that falls within gray areas in this category is particularly difficult to deal with when developing an advertising policy, because a number of ...
www.njpa.org/njpa/legal_hotline/Fair%20Housing%20Laws%20-%20Aug08.pdf
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2012-05-16T1